Nirvana and Sin Chew responds to the “rakyat self-initiative” movement

Delivering warmth and care during the pandemic

The pandemic continues to rage in the country, and many people lost their livelihoods under months of the movement control order. Recently, a social “rakyat self-initiative” movement has been launched, urging families suffering from food shortage not to give up and have the courage to send out a message for assistance so that those who care can help.

In response to the movement, Sin Chew Daily and Nirvana Asia Group jointly initiated the “Sumbangan Prihatin Covid-19” campaign. Under the campaign, Nirvana Asia will sponsor 10,000 portions of aid and food supplies such as rice and donate them through Sinchew Daily’s local offices to people in all states who are in dire need of relief to help them survive through difficult times. It is expected to cost more than RM1 million.

The recipients may apply to all families and individuals facing hardship (unemployment, income constraints, loss of livelihood and others), regardless of race or nationality. As for those without internet, mobile phones or access to the poor, neighbours, local legally registered associations, village heads and schools are welcome to assist in submitting applications on behalf of the needy. At the same time, those who cherish love and compassion are urged to give priority to disadvantaged parties who really require assistance.

To avoid chances of a cluster infection due to crowds, Sin Chew Daily urged applicants to fill out the application form online by scanning the QR code or by logging on to https://forms.gle/xKi8jWwG35eossCg8. The unit in charge will contact the applicant to arrange for collection as soon as possible. Please do not come without prior appointment. Additionally, applicants may call the following Sin Chew Daily offices for assistance and arrangements.

For more details about the “Sumbangan Prihatin Covid-10” campaign, please call the Petaling Jaya head office hotline 03-7695 8805 for enquiries.

Nirvana Asia Group founder, Tan Sri Kong Hon Kong: Don’t be afraid to ask for help

“If you can stay alive, the difficulties will always pass.”

The biggest realisation about the pandemic for entrepreneur Tan Sri Kong Hon Kong is that “it is a more meaningful life to be willing to care for others.”

He also advised those affected by the outbreak, “If you stay in the mountains, you won’t be afraid of burning firewood; if you can stay alive, the economic difficulties will always pass.”

Since the outbreak of the pandemic, Nirvana has mobilized more than RM16 million in various forms of humanitarian assistance, from pandemic relief and first aid to future rescue plans for the poor, in the hope of helping more people survive. “We should not be afraid to ask for help. We should face the crisis with a sunny attitude and begin anew,” Kong, the group’s founder, said.

He also pointed to the second wave of humanitarian relief that Nirvana Asia Group and Sin Chew Daily are launching next week. The “Sumbangan Prihatin Covid-19” campaign is intended to help people with food to survive through difficult times, and the more important significance behind this operation is to remind everyone that “we will persist, the pandemic will pass and the most important thing to keep is life.”

10,000 supplies to be distributed next week

The outbreak over the past year has been devastating and frustrating, and has galvanised the public to launch the “white flag movement”. Organisations, private companies and individuals have all made contributions in these difficult times to help the unfortunate dealing with a food crisis. Nirvana Asia Group has donated more than 50,000 items to the needy, of which 10,000 will be distributed via the “Sumbangan Prihatin Covid-19” program in cooperation with Sin Chew Daily beginning next week so that those in need can apply and receive assistance.

There seems to be no end in sight to the more than a year-old outbreak. It is inevitable that people are starting to panic. In particular, the unemployment rate has increased and the economy remains depressed. Kong believes the pandemic has shown him a different message, arguing that the global downturn, reduction in CO² emissions and ecological restoration are nature’s ability to protect itself. “The pandemic has also made us realise the importance of public health, cherishing life and made us understand that we must be prepared for danger in times of peace.”

Nirvana and Sin Chew delivers warmth and care during the pandemic

Since the outbreak began last year, Nirvana has initiated various relief operations. With the outbreak continuing this year, Kong has been thinking about how to help more people.  By chance, Nirvana Asia Group and Sin Chew Daily jointly initiated the “Sumbangan Prihatin Covid-19” campaign.

“Our corporate philosophy is to give back what we take from society. Since last year, we have been sending medical equipment to hospitals, delivering supplies to the needy and donating aid to poor families. We hope that these actions will serve as a source of inspiration and create a warm and caring society together.”

As for those with different ideas, Kong said, “This is the due responsibility of entrepreneurs and it is good to have a clear conscience. I just want to work with groups on the basis of this philosophy.”

Refrain from criticising those who seek help or receive relief aid

At the moment, it is not only the ordinary people who are suffering, but some business owners are also struggling. Kong wants netizens to show their generosity and not criticise those who seek help or receive relief aid. “Even if the person comes to collect supplies in a luxury car, he is not necessarily taking advantage; he is just as affected by the pandemic as everyone else and is asking for help from society.”

After half a year of fruitlessness against the pandemic, some have questioned the government’s policies and various parties have debated whether the government should save the economy or lives first. However, Kong believes that, “if you stay in the mountains, you won’t be afraid of burning firewood; if you can stay alive, the economic difficulties will always pass.”

He warned that the country is now in a difficult time, and the whole country should stop bickering politically and make concerted efforts to battle the pandemic and get out of this crisis. “We need to get the pandemic under control before we can discuss politics and economics,” he said. We have to look at things from a caring perspective.”

Initiate medical, emergency and poverty relief efforts

Regarding the pandemic, Kong describes the current aid by the rich and powerful as a triad of medical, emergency and poverty relief efforts.

“Medical relief effort” refers to early donations of medical devices; “emergency relief effort” refers to the donations and distribution of food supplies. Kong is also working on how to launch a one-to-one donation from Nirvana to help those affected by the pandemic. He said that the country is now actively vaccinating its citizens and may be able to recover in the coming months, but many of the affected will need time to recover. Kong is contemplating on how to mobilize corporate or individual fundraising through agents across the country. For example, by automatically making small donations via credit cards, he will save more money to assist the distressed, while Nirvana Asia Group will contribute one ringgit to one ringgit.

He hopes the “poverty relief effort” program could be launched in a two or three months, when the pandemic improves to allow those in need to apply. “Of course, the process also requires NGOs to help identify those who are really in need, and if we all do it together, it will be good for everyone.”

Since the outbreak began, Nirvana Asia Group has donated more than RM16 million for various charitable purposes.

“It’s good to be able to help people rather than having to rely on others to help. I want corporations or individuals who can make a donation will be able to see life and give more back to society. It makes more sense to be caring.”

To avoid chances of a cluster infection due to crowds, Sin Chew Daily urged applicants to fill out the application form online. The unit in charge will contact the applicant to arrange for collection as soon as possible. 
For more details about the “Sumbangan Prihatin Covid-10” campaign, please call the Petaling Jaya head office hotline 03-7695 8805 for enquiries.
疫起送暖到北马

疫起送暖到北马

星洲日报与富贵集团携手合作发起“疫起送暖”济贫运动,右起为富贵开发有限公司高级执行员胡韵婷、本报槟州发行主任洪福兴、富贵开发有限公司北马、印尼雅加达和棉兰区首席营运员江健弘、本报槟州业务促进主任邱武才...