About Us

Nirvana Asia Group

Since 1990

Established in 1990, Nirvana Asia Group is a world-class, full-fledged integrated bereavement care provider with over three decades of experience in memorial park operations. We play a vital role in promoting culture, most notably in funeral rites and traditions within the Malaysian Chinese community. We aspire to constantly keep improving, innovating and raising our standards of service as a leader in the industry in Malaysia and Asia as a whole.

From the first approved private memorial park in Semenyih, Selangor, Nirvana Asia Group has since expanded to Shah Alam, Klang and Ijok (Selangor), Penang Island and Bukit Mertajam (Penang), Kulai, Segamat and Tiram (Johor), Kuala Lumpur, Sungai Petani (Kedah), Ipoh (Perak), Melaka, Kota Kinabalu (Sabah) and Sibu (Sarawak). Nirvana Asia Group also currently has international presence in Jakarta and Medan (Indonesia), Ban Bueng (Thailand) and Singapore.


Our Vision

Committed to providing quality services that are meticulous, professional and highly personalized.


We aspire to be caring and responsible organisation towards society even as we grow. We are committed to providing detailed care and highly personalised quality service with utmost professionalism to our customers.


Our Mission

Adhere to a “customer-oriented” attitude and provide professional one-stop services.


We look to diligently demonstrating the highest degree of professionalism, empathy and sensitivity while assisting our customers and their loved ones during critical moments and to continue exercising our responsibility as an industry leader by setting high standards of service while maintaining safe and fair business practices.


Corporate Culture

Driven by professionalism and responsibility entrusted to us by this noble industry, Nirvana Asia Group will continue striving for excellence. 


Driven by professionalism and responsibility entrusted to us by this noble industry, Nirvana Asia Group will continue striving for excellence. Since its establishment in 1990, the Group has won much praises and recognition for its high-standard business practices, commendable enterprising operations, human-oriented management and professional service.


Authorised Agents

Years of Experience



Tan Sri Kong Hon Kong

Tan Sri Kong Hon Kong , is the founder of Nirvana Asia Group and has been the Executive Chairman since October 1990. He was appointed as the Managing Director and Chief Executive Officer in February 2009. As the founder of the Group, Tan Sri Kong has been the driving force of Nirvana Asia Group’s development, growth and expansion, and is primarily responsible for formulating its overall development strategies and business plans. Tan Sri Kong is the honorary advisor of a number of organizations in Malaysia, including the Federation of Chinese Association of Malaysia. Tan Sri Kong has also been the honorary chairman of NV Foundation since July 2007.

“We take pride in Business Integrity, Professionalism and Care, as they form the core values of Nirvana Asia Group. Boasting a track record of more than 30 years, our vast experience permeates across our well-oriented and systematic business model which is backed by an elite squad. The collective business acumens and insights that we have translate into a business competency that immortalizes our legendary presence in the industry.”

Dato’ Sri

Jeff Kong Yew Foong

Group Chief Executive Officer

Dato’ Sri Jeff Kong Yew Foong succeeded Tan Sri Kong Hon Kong as CEO of Nirvana Asia Group in 2019. He has been an executive director since August 2005 and was primarily responsible for overseeing the entire management of the Group’s business operations before being appointed CEO. Aside from that, he has been a director for multiple principal subsidiaries within the Group. A bachelor’s degree in commerce graduate from Australia’s University of Melbourne, Dato’ Sri Jeff Kong was admitted as an associate member of the Australia Certified Practising Accountant Association in February 2001 and appointed an audit assistant at KPMG from February 2002 to July 2003 prior to joining Nirvana Asia as personal assistant to the managing director and chief executive officer.

Awards & Recognitions

Nirvana Asia Group aspires to keep growing through constant improvement as we raise our service standards through new innovations.

It was once said by Founder Tan Sri Kong Hon Kong that the reputation and accomplishment of Nirvana Asia Group will be determined by market acceptance, and in this case, our group outshines the rest.

The professional team of Nirvana Asia Group is looked upon as a role model in the industry for their diligence and dedication. Their tireless efforts have paid off as affirmed by the multiple accolades won by the group. Such recognition is the drive that keeps us growing from strength to strength as we continue to spread our wings.