
The exclusive launch event gathered around 150 invited guests, including senior executives of Nirvana Asia Group, Chief Business Development Directors, and Business Development Directors, representatives from technology partner AISpaceX, and media representatives — all present to witness this historic moment.
35th Anniversary Milestone – Passing on Love Through Technology
Since its founding in 1990, Nirvana Asia Group has remained committed to its mission of passing on love, guided by the core values of “people-first and customer-centricity”, while continually crafting heartfelt and meaningful bereavement services.
As the company celebrates its 35th anniversary, it embarks on a new chapter, embracing the future with the same passion as it did since it was first established. With the fusion of technology and humanity, Nirvana Asia introduces “EternA.I.”, an AI farewell experience built upon the theme of love. Notably, the term “AI” (Artificial Intelligence) is also a homophone for “爱” (love) in Chinese — a poetic reminder that through AI, love is given deeper emotional resonance.
This groundbreaking innovation not only showcases the power of technology, but also reflects the company’s reverence for life and commitment preserving the timelessness of love. It allows love to transcend the boundaries of partings, and allowing final goodbyes to be expressed in deeply personal, meaningful ways.
First AI-Enhanced Farewell Ceremony Debuts – A Touching Tribute Enhanced by Technology

The moving scene brought many attendees to tears, capturing how AI can fill the emotional gap left by sudden loss — conveying love that was never spoken, transforming grief into comfort, and helping families move forward in life with the wisdom and good intentions of the departed.
At the Core of AI: Not Just Technology, but Emotional Warmth
The true value of the AI farewell lies not in the technology itself, but in the emotional resonance it brings. While many may see AI as cold or impersonal, Nirvana believes that technology can be used to preserve and emphasise love.
In today’s digital age, the public should not passively accept new technologies, but instead actively explore and leverage them to break new ground. Nirvana emphasizes that technology is not meant to replace traditional rituals, but rather to enhance and preserve them — using innovation to carry forward cultural heritage and human connection.
A Visionary Partnership with AISpaceX: Shaping the Future of Bereavement Care

Upcoming AI innovations include:
- AI Brand Ambassador (Digital Human):
Nirvana’s exclusive digital figure who shares bereavement knowledge and promotes Chinese cultural heritage. - AI Assistant:
Records important dates and preferences of clients’ ancestors and provides timely reminders to agents for more personalized follow-up and service. - AI Mobile Application:
Integrate the system to recommend suitable services and products based on the customer’s religion, culture and preferences, so that customers can easily make a booking for the “Memorial Dedication” proxy representative worship service or order joss paper products. - AI Memory Keeper:
Collects stories, life mottos, and memorable moments from the client, forming a digital legacy to pass down to future generations. - AI Ritual Robot:
A smart, interactive assistant stationed at memorial parks to guide visitors through rituals — from reciting sutras and lighting incense to navigating the grounds.
AISpaceX is a forward-thinking Malaysian AI technology company specializing in digital humans, speech synthesis, and intelligent interaction. With a presence across China, Singapore, Hong Kong, Taiwan, Dubai, and Europe, it serves industries including banking, real estate, and technology.
Beyond its technological prowess, Nirvana Asia Group resonates deeply with AISpaceX’s vision of using AI to empower emotional connection and enrich society. United by a shared purpose, both companies are working hand in hand to transform how technology can support love, remembrance, and cultural continuity.


Malaysia Multi-racial Farewell Ceremonies
Malaysia is a multi-racial country, with the main ethnic groups being Malay, Chinese and Indian. For the ethnic Chinese, there are various religious funeral rites such as Buddhist, Taoist and Christian, and Islamic and Hindu rites for the other ethnic groups. Different ethnic groups and religions have different cultural practices, religious ideologies, beliefs and values, making Malaysia’s funeral culture appear diverse in many ways.
Ancestral Tablet
The ancestral tablet is also called “soul tablet”, “spirit tablet”, “soul seat” and others. In Buddhism, it is called “lotus dais” or “lotus seat”. It is generally used as a temporary seat for the soul of the departed to reside, and convenience for the family members, relatives and friends to pay their respects.
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