TRIANG, 23 January: In conjunction with the arrival of the Lunar New Year, Nirvana Asia Group launched the “Spreading Warmth This Lunar New Year” charity initiative. Founder and Executive Chairman, Tan Sri Kong Hon Kong, alongside the Group’s senior executives and business development directors, visited the Sang Riang Senior Citizen’s Home in Triang. This initiative aimed to extend care and support to the underprivileged while encouraging the public to uphold the traditional virtue of compassion and charity during the festive season, fostering a more compassionate and harmonious society.

Sang Riang Senior Citizen’s Home: A paragon of charity
The Sang Riang Senior Citizen’s Home was originally founded by three caring ladies, namely Mdm. Lim Giok Hor (the eldest), Mdm. Lee Choon Yin (the second eldest), and Dato’ Yap Yoke Moey (the youngest and current chairperson); hence, the welfare home’s name in Chinese, “叁娘善心老人院” (which translates to “The Three Ladies’ Charitable Home for the Elderly).
When the home was established in 2004, they made a vow to provide shelter for 100 homeless elderly individuals. After 21 years, the home has transformed from a small shelter with just seven residents into a comprehensive charitable institution, which now includes a dialysis centre, a palliative care unit, the multi-purpose “Hall of Benevolence”, and the “Di Zi Gui (Standards for being a Good Pupil and Child)” Education Centre. Today, it stands as a highly respected benchmark for charity in the region.
To date, Sang Riang Senior Citizen’s Home has housed over 1,000 elderly individuals, with more than half of them having lived out their final years there. While some residents eventually left, 485 elderly individuals currently reside at the home, some of whom are self-sufficient, while others suffer from disabilities, dementia, chronic illnesses, or mental health conditions.


Dedication of welfare home’s chairperson recognised by Pahang ruler
About a year ago, His Royal Highness Al-Sultan Abdullah Ri’ayatuddin Al-Mustafa Billah Shah, the Sultan of Pahang, visited Sang Riang Senior Citizen’s Home in his capacity as the then Yang di-Pertuan Agong of Malaysia. Deeply moved by Yap’s dedication, she was conferred the “Darjah Indera Mahkota Pahang (DIMP),” granting her the title of “Datuk” in December last year. This recognition not only acknowledges her 21 years of selfless service but also affirms royal support for the home’s charitable mission.
Despite having spent most of her life in business, Yap chose to donate a piece of land to establish the welfare home in 2003, investing her personal savings to sustain its operations. For the past 21 years, the home has provided free accommodation, meals, healthcare, and funeral services for homeless elderly individuals, establishing a haven of warmth and security for society’s most vulnerable.

Promoting filial piety through education
Dato’ Yap Yoke Moey shared that some residents were abandoned by their families, with some even tricked into coming to the home. Many were reluctant to get out of the car, leaving her feeling both heartbroken and frustrated. She explained that once an elderly individual is admitted, the home assumes full responsibility for their care, including funeral arrangements. If families wish to express their final respects, they may purchase a casket at their own expense.
To further advocate filial piety and preserve traditional Chinese virtues, she established the three-storey the “Di Zi Gui (Standards for being a Good Pupil and Child)” Education Centre, officially launched in 2014, to educate the younger generation on the importance of respecting and caring for their elders.

Silent patronage from the Kong family for over six years
Not one to forget his humble beginnings, Tan Sri Kong Hon Kong has been actively engaging in philanthropy ever since achieving success in business. Over the years, he has donated substantial amounts both personally and through Nirvana Asia Group to social welfare, benefitting schools, charities, non-profit organisations and others.
In 2019, Kong and his family got to know of Sang Riang Senior Citizen’s Home and were deeply moved by Yap’s devotion to charity. Committed to the principle of “giving back to society,” Kong and his family have contributed a significant amount in terms of financial assistance to the charity organisation, including RM620,000 to complete the home’s prayer hall, RM2 million for the construction of the cancer natural therapy centre, RM500,000 in utility bill subsidies during the pandemic, and RM50,000 per month for the home’s ongoing utility expenses.
Additionally, Kong’s eldest son, successor and current Nirvana Asia Group CEO, Dato’ Sri Jeff Kong Yew Fong, pledged another RM2 million upon learning Yap’s intention to establish an animal sanctuary. Recognising the need for facility upgrades, he also arranged for professional designers and workers to oversee renovations of the home’s multi-purpose “Hall of Benevolence”. Kong’s other children have also made frequent donations and offered words of encouragement to Yap, further strengthening the family’s commitment to the home.
An additional RM2 million pledged for elderly monastic care facility
Upon learning of plans to construct a five-storey facility to care for elderly monastics suffering from strokes, dementia, or mobility impairments, Tan Sri Kong Hon Kong’s family immediately pledged their support. Last year, they contributed RM450,000 towards construction costs, followed by another RM300,000 during this visit, with the remaining balance to be disbursed gradually—bringing the total pledge to RM2 million.
Sustaining the home through durian plantation revenue
To ensure the long-term sustainability of the home’s operations, Kong leased a 30-acre durian plantation under Nirvana Asia Group to the old folks’ home. The estimated annual revenue from the plantation is projected at RM2-3 million, sustaining the home’s operations for the next 50 years.

Nirvana’s business development directors join hands for a good cause
Kong’s philanthropy has also inspired Nirvana’s group and chief business development directors (GBDD & CBDD). Heeding his call, many actively participated in the various charity activities and generously donating funds and resources. During this initiative, several Nirvana Asia’s senior business development directors gathered from across the country, collectively contributing RM15,000 worth of essential supplies to the home.
Coincidentally, the visit also marked the third-week memorial service for Mr. Lee Bon Kou, the late father of Nirvana Memorial Park (Malaysia Central Region) sales and marketing CEO, Datin Lee Jye Chyi. Thus, she donated comfortable socks to the elderly residents and distributed angpow in his name, carrying forward his legacy of kindness.
During the visit, Kong and his family, together with Nirvana Asia’s collective staff sponsored and prepared over RM200,000 worth of New Year gifts and essential supplies – such as rice, cooking oil, milk-based beverages, dried food and various festive goodies – showing care for the elderly through practical actions and sowing the seeds of kindness.
Beyond donations, Nirvana Asia brought festive cheer to the home. Staff members dressed as the God of Wealth, leading sing-alongs of Lunar New Year songs, filling the home with laughter and joy. The warm, heartfelt atmosphere truly embodied the spirit of the season.
Spreading kindness and inspiring more good deeds
As the saying goes, “A house that accumulates good deeds will have lasting blessings.” Nirvana Asia hopes to inspire more individuals to engage in charity within their means, offering support to the underprivileged in society.
Through the “Spreading Warmth This Lunar New Year” charity initiative, Nirvana Asia not only reaffirms its commitment to social welfare but also demonstrates corporate social responsibility through tangible actions. Moving forward, Nirvana Asia will continue initiating charitable projects, fostering goodwill, and spreading warmth to those in need—building a more compassionate and harmonious society for all.



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